THE GAME
MOVES TO EUROPE.
One matchup.
Six ways to own culture.
Each content pillar has a different job: build anticipation, humanize the rivalry, create an animated storyworld, add a live AI fan experience, generate impossible city moments, and deliver a premium landmark spectacle.
Promo
Reels
Fast, visual, city-led films engineered for immediate social hooks and repeat viewing.
The
French Way
A repeatable Wemby × Zion comedy format built on chemistry, culture and basketball as a shared language.
Fake Out
of Home
Impossible installations captured with the realism of something the public genuinely discovered on the street.
3D
Billboard
A premium anamorphic takeover designed for Piccadilly — high-end motion graphics, rivalry and product integration.
City Court
Animation
A stylized urban mini-series where Paris and Manchester compete through five basketball challenges.
Zion AI
Experience
A live conversational basketball avatar that talks, teaches, challenges and reacts to fans in real time.
Paris becomes
the court.
Short-form films built around one instantly readable visual hook. The city, the ball and the countdown become the storytelling devices — designed to stop scroll before the brand message lands.
▶Paris in Motion
A cinematic opening statement for the European games.
▶24-Second City
Basketball rhythm turns everyday Paris into a live countdown.
▶The Ball Takes Paris
An oversized Wilson-led visual hook that moves through the city.
▶One City. One Game.
Fast urban choreography connects Paris to the game.
THE FRENCH WAY.
Realistic, character-led comedy gives the campaign a human voice. Wemby teaches Zion “how we do it in France”; Zion plays along — until basketball finally gives them a language they both understand.
“Finally… now we speak the same language.”A repeatable social format with dry humor, cultural details and a built-in basketball payoff. Easy to expand into food, fashion, art, cafés, transport and local rituals.
▶Main Film · V1
Culture clash, refined Paris rituals and a basketball release.
▶Main Film · V2
An alternate cut focused on character, timing and chemistry.
▶Slow Down
Zion discovers that doing nothing can be harder than basketball.
▶The French Lesson
Another local ritual becomes a competitive character moment.
Impossible scale.
Captured like reality.
The installations are intentionally unbelievable; the camera language is not. Handheld phones, real traffic, natural light and understated reactions make every execution feel discovered rather than staged.
▶Ballon de Paris
Wilson becomes a moving landmark above the city.
▶City Takeover
Team identity arrives as an impossible installation in public space.
▶Paris Changes Colors
One street. Two team worlds. A visual rivalry you can walk through.
▶Eiffel Backboard
An iconic landmark becomes part of the basketball structure.
▶Takeover Elevator
Spurs, Pelicans and Wilson rise through one living city façade.
▶The Giant Rim
A city-block-scale installation creates an instant phone-first spectacle.
Wilson as a story device,
not a logo placement.
The ball connects the ecosystem. It can trigger transformations, move between cities, anchor giant installations and become the hero object in the anamorphic billboard. That creates sponsor value without interrupting the entertainment.
THE COURT
OF COLLISION.
A premium anamorphic world where Spurs and Pelicans build from opposite sides, collide at center court, and resolve into one hero NBA moment. The 3D illusion crosses a fake inner frame — never the real screen boundary.
Objects overlap a virtual inner frame to create depth while staying fully inside the physical LED canvas.
Traffic, buses, pedestrians and natural reactions remain active beneath the screen, making the spectacle feel real.
Not a simple logo reveal: the teams become opposing 3D visual worlds and Wilson is the object that brings them together.
CITY COURT.
Two cities. Five challenges.
A clean, stylized urban basketball mini-series built around Wemby and Zion as friends and rivals. Paris and Manchester become playable courts, Wilson connects every chapter, and each round gives the cities — and their people — a different role in the game.
Basketball becomes a city-wide challenge.
The story starts with a playful message — “Your city or mine?” / “Both.” — then escalates through five challenges. Wemby and Zion stay competitive, smiling and clearly friends; the tone is urban, energetic and premium rather than aggressive.
One-touch relay through locals: kid, waiter, cyclist, dancer and musician in Paris; tram passenger, skater, rider, barber and street player in Manchester.
Basketball parkour through each city. Wemby is fluid and elegant; Zion is low, explosive and fast. They finish almost together.
The crowd becomes the jury. Signature moves, playful scoring and a comic 9.6 vs 9.7 moment make skill feel social and shareable.
Local dancers, couriers, students, skaters, musicians and street players join in a 3-on-3 / 4-on-4 cross-city streetball montage.
With the score tied, both cities go silent. Two long-range shots rise, merge into one Wilson ball, travel across Europe and land inside the final NBA arena.
CITY COURT.
Read the rivalry.
The animated storyworld becomes a collectible digital comic — a chapter-by-chapter companion that introduces Wemby, Zion, Paris, Manchester and the five challenges in a format designed to be explored, shared and expanded.
This site is a non-public creative concept prepared solely for internal presentation and review by the NBA and relevant stakeholders. NBA, San Antonio Spurs, New Orleans Pelicans, Wilson, athlete names, likenesses, team identities, logos and other third-party intellectual property are shown only as conceptual visualization. We do not claim ownership, licensing or public-use rights to those characters, likenesses, marks or assets. Nothing in this presentation is intended for publication, distribution, media use or commercial release without the required approvals and rights clearances.
ZION AI.
Talk to the game.
A live digital Zion experience that turns the fan from spectator into participant. Fans can talk to Zion, ask basketball questions, get coaching, take on reaction and crossover challenges, and create shareable personalized moments.
Natural real-time conversation with a warm, playful Zion personality — questions about basketball, mentality and the game.
Short coaching moments turn answers into visual breakdowns: first step, balance, power, control and technique.
Reaction tests, crossover scoring and movement analysis transform the screen into an active basketball experience.
Each fan can leave with a personalized result, score or short social clip — extending the physical installation into the feed.